The people who are in the know, such as Pete Snyder and his gang from New Media Strategies, fancy the Superbowl ads this year — Superbowl XL — to be playing it safe and going for the gags. Via New Media Sphere, WSJ, Reuters.
I attended a Superbowl party at Eric and Jenn’s house with Wendy and Sue and even as a media maven and someone who prefers commercials to sports (and most TV) most days of the week, I was uninspired by all but the Clydesdale “Clydesdale American Dream” by Budweiser and the PEBL ads.
