IMHO, the blogosphere has nothing to do with blogs-proper. Rather, it is an interconnected system of “conversation” and “echo” that MSM needs to adopt or perish. Via New Media Sense, BoingBoing, and MediaGuy.
I compare this to the Ivory Tower. Although there isn’t a literal ivory tower, there is an incestuous conversation happening between professors and academics.
Likewise, the blogosphere is a emergent system of interconnectedness. Since NYTimes, Washington Post, and the Guardian are privvy and responsive to the way the blogosphere communicates, they are in fact of the blogoshere even though they’re not blogs.
Even though Drudge looks like a blog, it isn’t because Matt Drudge doesn’t care about learning the protocol.
In this way, I don’t think that there needs to be an attempt for blogs and the blogosphere to become more like MSM; rather, it is essential for MSM to become more blog-like, more attuned to how the blogosphere communicated, how better to become an essential part of this rareified conversation.
