Chris Abraham

Last week I was given a new title and position at my company, Technology Strategist.

Technology Strategist

• Defining and implementing processes that help us collect and act upon business intelligence and promote and protect our client’s brands and services.
• Demonstrating a clear understanding of the technical and social forces that determine the movement of information and opinion across the internet.
• A deep understanding of the uses and power of Word of Mouth Marketing, Usenet groups, message boards, and weblog technology is needed. Working in conjunction with campaign managers, the Strategist will be able to implement client focused solutions using all of these components.
• Working with Client Services to define new processes and procedures that enhance our ability to serve our customers while reducing risk and exposure. For example, the explosive growth of weblogs requires a new and well defined messaging strategy that is cost effective and produces measurable results.
• Manage and enhance the Search Engine Optimization (SEO) program, insuring that our client’s web pages and web sites are highly ranked. This program also helps to reduce search engine ranking of pages that are detrimental to our client’s interests.
• Contribute to the development and enhancement of the RSS syndicated data collection system. Our need to collect and organize data via RSS syndication will grow in proportion to our client base. The Strategist will be responsible for identifying and integrating additional data feeds and sources.
• Serve as a scout – observing and evaluating technological and social trends as they develop. The Strategist must always be positioned at the vanguard of marketing technology, especially as it relates to word of mouth and buzz marketing systems.

For me, this position is bespoke. Hopefully, this description will help you get a better grasp on what I do.