The condition is commonly-called Google-gaming.
It is the favor that Google attributes to blogs, which is what is happening here: a blog is a) text-rich (lots of dense keywords and lots of textual content), b) frequently-updated (multiple times a day), and c) also a center for news (ie. a blog — with timely information — Google would hate not being able to scoop web content.
Its all a contest — very much like CNN v. MSNBC v. FOX: Google, Yahoo, and MSN.
