It is a rare thing for this smarty-pants to be wowed by brilliance, but the new message-delivery-vehicle for DVDs and CDs called the FlyaDISC is truly inspired and completely obvious too. Simply put, it is a soft airfoil frisbee container for promotional CDs and DVDs so that you can fling them into crowds at sporting and music events.
“Designed to be safely thrown into crowds at sporting events, concerts, tradeshows and the like, FlyaDISC is a soft and safe protective rim designed to fit around a CD or DVD, creating unique packaging that also serves as a superb airfoil. The result is an unmatched ability to penetrate any target audience and incredible retention rates.”
In marketing and advertising we call it an elegant solution. Via Oh Gizmo and the J-Walk Blog
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That really is genius in its simplicity.