I saw this coming back in April, but it is time to return to sponsored programming, “programs would be solely sponsored by one buyer.”
There is a great little piece on AdJab in which Chris Thilk does a “duh” and gets that his prediction, “programs would be solely sponsored by one buyer,” is old school, “This is the ad model from old-time radio. Jack Benny had Canada Dry, Chevy and others as year-long sponsors of his radio program.”
I know! I know! I listen to the Big Broadcast every Sunday night.
It is time to return to what works, when you can share the “inside joke” with your audience that a lot of what is going on on the show is to sppease the sponsor.
A little bit of fun on the sponsor’s expense show the viewers that the sponsor is big, funloving, harmless, and can take a joke.
That the corporate sponsore is just a regular guy.
