In addition to fostering an interactive and intimate relationship with customers, blogs offer a couple powerful secondary advantages: Syndication and the blogosphere.
Syndication, using Really Simple Syndication (RSS), allows a blog to be like a wire service, offering its “feed??? to anyone on the Internet who wants to “subscribe.???
Since it is simple to syndicate blog content, the real power of the blog and blogging comes from the content being “picked up??? and “echoed??? by other bloggers onto other blogs, thereby delivering content to a potentially much wider audience than merely the aficionados who were already participating in the blog itself.
If it weren’t for syndication and the blogosphere, politcal blogs and bloggers would not have been able to influence the outcome of the election or get Very Important News Anchors fired.
It is the secondary consequences of smart blogging that can create an echo loud enough to start an avalanche.
