To my clients, I never recommend using Online Messaging as a replacement for more conventional messaging strategies. Never.
Don’t stop the press releases and the passion for inches (centimeters for you Aussies) in the local paper.
Blogging and ofher Online PR and Marketing strategies are similar to adding a sefety feature to your car — you never want to remove one. Add air bags so remove safety belts.
Funny, right, but too often, clients will MOVE to banner ads and remove their ads from print. They will cancel their PR News Wire account and move to a corporate blog.
Bad choices.
Maybe more expensive, but all companies, organizations, and singletons will need to do more than just blog.
Luckily, in general, blogs are relatively cheap money-wise. Sadly, expensive in “sweat equity.???
(I wrote this initially as an off topic comment rant on ProBlogger)
{ 1 comment… read it below or add one }
chrisabraham.com, how do you do it?