Marketing Sherpa has an article on Viral Advertising that I discovered through ProBlogger.
Viral Advertising is defined as “viral ad campaigns aren’t focused on the brand itself” which is solid and precise. I like to call it circumadvertising or circummarketing. To advertise or market around the brand itself. As in circumlocution, as in “The use of indirect marketing or advertising”
The article is pretty remedial. It doesn’t cover Extreme Publicity but keeps to the simple tried-and-true Tell-a-Friend, Forward-This-Site, and Share-this-Video strategies.
{ 1 comment… read it below or add one }
Here’s some viral-advertising-I-told-two-friends-and-so-on-and-so-on for you:
Word on the street is that I am purveyor of quality things and stuff, currently accepting commissions for freelance writing and illustration.
It’s true.
In an effort to make my services more widely known I have looked up “viral advertising” on the Internet, and so we arrive here: at a confluence of concepts in which you link to resources about alterna-marketing, and I link to myself in hopes of finding some targeted traffic.
http://mfdh.ca
Does this make me a spammer? Honestly, I’d like to know. I’m not trying to abuse your blog comment system…I feel this is topical. I am a Canadian teleworker who subsists mostly on freelance animation gigs scored through the web. I am the one-man campaign.
My brand is my candour.
Love,
Matthew Frederick Davis Hemming
http://mfdh.ca